Brand Concept

SHiIDU is a leading manufacturer that specialize in yoice amplifier, karaoke speaker, bluetooth speakerwireless microphone for 20years.

Brand Mission

Protect the user's voice, give people confidence,make communication better

Brand Positioning

To be a Well-Known Brandof Original Audio in China

Brand Vision

Become the most influential brandof original audio in China,let the power of sound reachthe whole world

Core Values

Reality

Restore your true selfthrough the sound

Care

Take care of the loyalaudience with sound

Communication

Deliver warmth toeach other through sound

Brand meaning

SHlDU means to be perfect

The company name SHlDU, “SH!" is Chinese pronunciation of “1 0" means extreme. lt is a symbol of quality, value, perfectionand dream.lt also represents every new beginning.
Every R&D and innovation is a 1 to 10 process. Make products more close to perfect, is the meaning of SHiDU development.